Primebook, a startup founded in 2018 by Chitranshu Mahant and Aman Verma, has made significant strides in bridging the digital divide in India. Recognizing the potential of e-learning, especially during the Covid-19 pandemic, they developed PrimeOS, an Android-based OS for PCs. This innovation has enabled the creation of affordable laptops designed to meet the needs of students.
Key Achievements
- Revenue Milestone: Primebook achieved INR 50 Cr in revenue in FY24, demonstrating a 10x year-over-year growth.
- Product Offering: The startup offers four models priced between INR 11,000 and INR 16,990, featuring PrimeOS, a built-in 4G SIM slot, and a dedicated app store for Android apps.
- Market Penetration: By December 2023, Primebook captured a 3% market share in the under-$250 category and maintained a 4.3 out of 5 average customer rating based on over 10,000 reviews on ecommerce platforms like Amazon and Flipkart.
- Sales and Partnerships: Between June 2023 and June 2024, more than 35,000 laptops were sold. Primebook has also partnered with NGOs and edtech platforms to distribute laptops among economically vulnerable students.
Overcoming Challenges
Primebook faced stiff competition from established brands like HP, Lenovo, and Dell. However, their focus on utility-rich, cost-effective solutions running on PrimeOS allowed them to carve out a niche in the market. The startup’s R&D efforts emphasize hardware innovation and software optimization to ensure a seamless learning experience.
Funding and Growth
Primebook raised INR 8.5 Cr in equity and INR 8 Cr in debt from investors, including INR 75 Lakh from Shark Tank India (Season 2). This funding was pivotal in boosting brand visibility and driving sales. The company aims to triple its revenue to INR 150 Cr in the current financial year and expand to the African and Southeast Asian markets within the next two to three years.
Future Outlook
Primebook plans to introduce upgraded models with larger screens and incorporate an AI layer into PrimeOS for adaptive learning tools and personalized recommendations. The educational PC market is projected to grow significantly, providing ample opportunities for homegrown players like Primebook to thrive by delivering affordable, functional, and advanced technology solutions.
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