Short Summary: Beco, Launched in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Mumbai-based Beco has seen its growth triple in the past year.
Kitchen and personal care brand Beco has just raised $10 million in its pre-Series B funding round, marking a major step forward for the company. This round was led by Tanglin Venture Partners and saw support from Titan Capital Winners Fund, Manish Choksi of Asian Paints, existing investor Rukam Capital, and Synergy Capital.
The new funds will help Beco innovate further, increase production capacity, build a stronger offline sales network in key regions, and boost brand awareness.
Since its founding in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco has experienced impressive growth, with revenue tripling over the last year. This success underscores the company’s effective market strategy and growing consumer interest in sustainable products.
Aditya Ruia, a co-founder of Beco, shared, “This funding comes at an exciting time as we’re ready to enter our next growth phase and enhance our capabilities to meet increasing demand.”
Beco has been making strides in the sustainable product market, now available in 10,000 retail stores with order values that rival those of well-established brands.
Sankalp Gupta, Partner at Tanglin Venture Partners, noted, “Consumer preferences are shifting towards healthier, toxin-free options. Beco’s dedication to innovation and a strong supply chain allows them to offer high-quality products at competitive prices. Their solid presence in both online and offline channels gives them a great advantage in this growing market.”
In just five years, Beco has established a strong presence on e-commerce and quick commerce platforms like Amazon, Zepto, Blinkit, Swiggy Instamart, and DMart Ready. The brand is also available in general trade across 20 cities and plans to expand into modern trade by the end of this quarter.
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